It is not to say that an employee engagement strategy and plan is easy meat - infact, one would say that most mid-sized companies should have an exclusive resource to manage employee engagement. Several questions come up about what constitutes employee engagement.
At a broad level, it's about creating an eco-system which places the employee as an important pillar of the organisation's being and success. It then boils down to deriving strategic guidelines on
- creating a framework to reward good employees with challenging and high visibility work
- encouraging the practice of knowledge sharing and team work - intra and inter departments
- streamlining the compensations and benefits policy that is built on the principles of meritocracy
- ongoing communication with the employees to enhance the spirit of belongingness
Giving employees visibility with the CEO is just one of the things that can pull up employee morale considerably and this is one aspect which Cisco seems to do so well - http://features.bizmore.com/2009/08/the-employee-birthday-breakfast/
At the end of the day, a high employee satisfaction score is a factor of all the above and in my humble opinion any company looking for employee engagement should do a grounds up introspection to put together a integrated plan.
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