One of the biggest positives one sees in the growth of India's tech-knowledge economy is the rise in entrepreneurial intent among today's professionals, in technology, mobile or Internet space. And typically, my observation has been that most of the technology based start-ups are started by entrepreneurs with technology skills as getting one's own hands dirty is a great way to become an entrepreneur.
One has had an opportunity to meet with scores of founders of tech start-ups in the last few months and most of them have voiced very similar challenges relating to marketing - "what should our marketing strategy be and what kind of a person one should hire to spearhead our marketing".
My advice to a tech start-ups - "time your marketing hiring".
